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Project Challenges
So, what is our course of action? After a link audit of the site, we realized that there are many authoritative competitors in the niche with a strong link profile.
BUT!
While analyzing the link profile of the client’s website and its competitors, we found a few specific keywords for which there is no great competition at the top of the search results. But at the same time they could bring traffic to the client’s site. Since the more “classic” keywords were already taken up by more big-name players in the top, we decided to try to move to the top for specific keywords.
Promotion Strategy
With a small budget and niche specificity, we decided to try quantity over quality. We started to gain linking from forums because we could get 40-50 links per month. For the same money we could get 1-2 guest posts. For the keywords we were interested in, our competitors did not have many hard-to-get links. Of course, there is always a risk of hidden PBNs. But it didn’t seem to be the case.
So, quantity over quality – here we go!
Since the site had 0 links before we started the first two months we placed only naked links to the main page of the site. Exceptions could be such anchors as here, site, click, etc.
Before executing our link-building strategy, we needed to establish clear guidelines to ensure that our efforts would be both effective and aligned with our goals.
The following task list was created for our link builders :
01
Find forums with DR equal to or greater than 45
02
Forum traffic from 5000 (via Ahrefs)
03
Dofollow/nofollow ratio 70 to 30
04
The topic of discussion should be related to the promoted site
05
No link spam in the topic (hrumer, GSA, link in every post)
06
The topic must be in the search engine index
07
No redirects in the link
After most of our links were indexed, we changed the focus from the main page to other pages and started using commercial keywords. About three months later, the site started creeping up, getting its first traffic and ranking in the top 10 for some of our chosen keywords.
About three months later, the site started creeping up, getting its first traffic and ranking in the top 10 for some of our chosen keywords.
Result after 6 months
By placing only forum backlinks we managed to:
The details of our anchor text strategy are as follows:
- Increase the client’s traffic from 0 to 200 (maybe it’s not much, but it’s honest work)
- Increased the value of organic traffic from $0 to 367 dollars.
- Grew from update to update (following thesimple rules links from forums is virtually impossible to harm the site)
- We have built an excellent base for further site growth (59 keywords in the top 10 and 142 in the top 20).
Growth in the number of organic keywords, which began one and a half to two months after linkbuilding was started
Growth in the number of keywords and referring domains
Growth of organic traffic and its value in the link building process
Company Specialists' Communication
Future Project Plans
As our work has begun to bear fruit we are hoping for a budget review from the client. This will allow us to test some of our hypotheses and share the results with you!
For a free consultation drop an application on our website or contact us in any other way convenient for you 🙂
P.S.
- We have not performed any work on the on-page optimization site. Because we were approached by specialized professionals who assured us this work was done.
- We understand that the links are not the only factor in the site’s ranking.
- Such growth of the site using only links from forums is related to the specifics of the client’s niche and our chosen strategy and keywords for promotion. We are not claiming that links from forums are an effective strategy to boost a website in any niche.