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Client Goals:
The primary objectives of the client were to boost organic traffic, secure top 10 rankings for specific high-value keywords, and increase the overall value of their organic traffic. These goals guided the strategic decisions throughout the project, ensuring that every action taken was aligned with the client’s business objectives.
Project Issues
Operating within the highly competitive niche of copywriting services, the client sought to enhance their online visibility and attract more qualified leads through organic search.
Promotion Strategy
Anchor Text Strategy
Crafting the right anchor text strategy was critical to enhancing the relevance and authority of our backlinks. We used a combination of commercial and branded anchors for guest posts and employed a more diversified approach for forum links. Keyword research was conducted using Ahrefs, allowing us to identify key opportunities for organic growth. We adapted our strategy to focus on low-difficulty keywords that quickly began delivering higher-than-expected traffic, ensuring ongoing optimization for the best results.
The details of our anchor text strategy are as follows:
- Guest Posts: 100% commercial and branded anchors
- Forum Links: Diversified strategy
- Commercial anchors: 10%
- Branded anchors: 30%
- Naked URLs: 60%
Results Achieved
To highlight the success of our strategic efforts, we’ve compiled the key metrics that demonstrate the significant impact on the client’s online presence. The following results showcase not only a substantial increase in organic traffic but also improvements across various crucial performance indicators. These metrics underscore the effectiveness of our approach and the value delivered to the client:
- Branded anchors: 30%
- Keywords in Top 3: Increased from 3 to 39
- Keywords in Top 10: Increased from 84 to 246
- Organic Traffic Value: Increased from $150 to $453
- Bounce Rate: Reduced by 15%
- Conversion Rate: Increased by 8%
- CTR: Improved by 4%
Table showing the keyword rankings and a positions improvements
link-building
Lessons Learned
Through this project, we’ve uncovered several critical insights that will inform our strategies moving forward. Flexibility in budget allocation proved essential in seizing unexpected opportunities, while the ability to adapt our keyword strategy was key in navigating a constantly shifting search environment. Additionally, a deep understanding of user behavior revealed new avenues for growth that we hadn’t initially anticipated.
There are this points:
- Budget Flexibility is crucial for capturing unforeseen
opportunities - Keyword adaptability is a must for dynamic search
environments - Understanding user behavior can field
unexpected opportunities
Future Project Plans
Building on the strong foundation we’ve established, our future plans are designed to scale the client’s success even further. We aim to broaden our keyword targeting to encompass a wider range of topics, increase our investment in content marketing to enhance the synergy with our link-building efforts, and explore strategic partnerships for joint guest-posting initiatives.
Ready to experience similar results for your business? Contact us today for a free link building audit and consultation.