Budget:
Clearly emphasizing the agreed budget for link promotion ($500) as it sets the financial context for the campaign.
Saas Niche
In November 2022 a Saas company approached us with a request for link promotion of the site. The company’s SEO specialists had an understanding of who its main competitors were and what keywords they wanted to rank for.
Also, the company SEO experts shared with us information about the main competitors and the chosen keywords for ranking. We agreed to conduct a free audit of the company’s link profile and main competitors and come back with our offer.
Promotion Goals:
Detailing the specific goals such as improving rankings for targeted keywords and enhancing the link profile to boost organic traffic. This shows the strategic focus of the campaign.
Pricing Transparency and Payment Preferences:
Mentioning the client’s preference for transparent pricing and their desire to handle guest post payments directly. This adds an operational detail that could be relevant for other clients who value pricing clarity and payment control.
Project Issues
The client approached us with a clear set of goals aimed at improving their global single-language website, especially search engine performance.
What Has Been Done by the WMLinks.net Team
In response to the client’s needs, our team conducted a thorough analysis of both the client’s current link profile and those of their competitors to identify key opportunities.
We then determined priority keywords that aligned with the client’s budget and developed a comprehensive link-building strategy.
This strategy included specific tasks for copywriters, ensuring that all content was optimized for link acquisition and effectively supported the overall SEO objectives.
The Six-Month Impact of Our SEO Strategy
Achieved the top 1 position for 2 out of 5 targeted keywords.
Significant growth observed in rankings for the remaining three, more challenging keywords.
Organic traffic increased from 0 to 140 users per month, according to Ahrefs data.
Fully met the client’s requirement for clear and transparent link pricing.
Successfully created a natural and diverse link profile for the site.
OUR six-month RESULTS
Over the past six months, our dedicated efforts have delivered impressive results that align with the client’s initial objectives. By strategically targeting key areas, we not only achieved top rankings for some of the most competitive keywords but also significantly boosted the site’s organic traffic. Our transparent approach to link pricing and careful cultivation of a natural link profile further solidified the client’s online presence. Below are the key outcomes of our work.
link-building
After the analysis of the link profile of the company website and its main competitors, we suggested keeping 5 keywords out of 16, which in our opinion should be emphasized when promoting the company. Since the budget does not allow to effectively promote all the chosen keywords. Keywords were chosen by the ratio of KD (via Ahrefs) and potential traffic we could get to the site (via Ahrefs).
So, we tried to choose the keywords that will bring us the most targeted traffic at a relatively low cost of link building. The type of links used for promotion is the guest posts. We also offered to take on the task of writing tasks for copywriters and writing articles.
It was also important for us that the sites did not have any sudden jumps in traffic or link profile. We also paid attention to the fact that the sites did not place guest posts with links to casinos, essays and other similar topics. It is also important for us that the anchor list of sites that we choose for outreach (via Ahrefs) were clean from spam and irrelevant anchors.
To realize the client’s requirement under numbers 4-5, we provided information about the cost of sites, confirming their screenshots on which the webmaster’s requirements for the price. Also, we have always negotiated to reduce the requested cost and in most cases it worked. In the process of work we did not make any changes, because after a few months of work, the chosen strategy began to bring results.
Our conditions were accepted and we have started to work. And we started to work.
First, we created a task for our outreach specialists.
When selecting criteria for checking sites, we took into account the experience of competitors in the niche:
- Average metrics;
- Thematic;
- Used keywords;
- Average link cost;
- Average article length;
Company Specialists' Communication
Ranking dynamics for the selected keywords
Increase in the number of pages of the site in the organic search
Increase in the number of keywords during the entire link building process
Growth of organic traffic on the 3rd month of link building
Future Project Plans
At this moment we continue to work on the project. Therefore, with pleasure, we will share the results in the future.
For a free consultation drop an application on our website or contact us in any other way convenient for you
Regards, Roman.